In today’s digital era, tools from various sectors have simplified our lives immensely. For instance, we now have unparalleled access to distant locations, can virtually experience products before purchasing, and get insights that weren’t previously accessible. Yet, in real estate, many buyers and sellers still grapple with limited, static visuals and descriptions that barely scratch the surface of a property’s essence.
Enter immersive digital tools that revolutionize property experiences.
The True Essence of Immersive Marketing
When I met the founders of one of the top real estate photography & visual marketing companies in the world during a charity ride in Thailand, I was introduced to their passion for creating the best consumer experience. Dick and Fredrick of Diakrit were determined to ensure prospective buyers could feel a property, even if they were miles away. Their Swedish efficiency and dedication were evident. The result? Tools that offer a genuine feel of every corner, crevice, and space of a listed property.
Why It Matters to Buyers
Imagine embarking on a virtual walkthrough of your potential future home, exploring each room, nook, and corner from your current residence. This isn’t about just viewing a property; it’s about experiencing it. Buyers get a holistic understanding, spending an average of 5+ minutes engaging deeply with each listing, visualizing their life in it. (This is compared to an average of 43 seconds per listing on realestate.com.au)
Buyers can receive these tools instantly on most presence listings right to their phone, simply by making an enquiry off presence.realestate or the mainstream portal websites (as covered in our last edition of Presence Pulse)
For Sellers: More Engaged Buyers
When buyers have an enriching digital interaction with a property, their physical visits often turn into more than just cursory glances. They come informed, engaged, and genuinely interested. This means sellers can look forward to more genuine enquiries and a higher likelihood of securing the best deals.
By The Numbers
While we don’t want to toot our own horn too loudly, the results of using such tools have been remarkable. Listings with these interactive features have seen substantial engagement, sometimes even 27x higher in areas like Newcastle and Lake Macquarie. But these aren’t just stats for bragging rights; they underline the rapid and significant shift in how properties are being experienced and understood.
The Future is Here
At Presence Real Estate, our intent isn’t to say we’re the best, but rather to provide an unparalleled experience that speaks for itself. In a world that’s moving towards blending digital convenience with tangible experiences, we’re excited to be on this journey, ensuring both our sellers and buyers experience the very best of property transactions.
In essence, we believe you can indeed get to know a property without physically stepping into it.
Welcome to what we’re doing in the present moment, to bring you the future of property exploration: intimate, interactive, and insightful.
