419 Main Rd proves that when the right project meets the right strategy, success follows. This six-townhouse development by Chic Designer Homes sold out in just six months to first-home buyers – an unmistakable sign of demand for quality, affordable homes in Cardiff. With internal sizes ranging from 111m² to 135m² and prices between $610,000 and $700,000, these homes hit the sweet spot for buyers looking for value and lifestyle. Completion is set for April 2025, and buyers are counting down the days.
What made this project stand out?
- Premium yet affordable design – Hybrid timber flooring, quality carpet, Artusi appliances, and split system air conditioning.
- Strategic pricing – Positioned within a high-demand price bracket.
- Targeted marketing – A campaign that drove thousands of views, enquiries, and buyer engagement.
Results that speak for themselves:
Domain (1 August 2024 – 17 March 2025)
- 9,278 views
- 60 enquiries
- 55,426 engagements (primarily through photos)
- 198 saves and shares
- 40% of the audience viewed the listing via the Domain app
realestate.com.au
- 6,575 property page views
- 285 saved properties
- 100+ inquiries (phone, SMS, and email)
The conversion rate from enquiry to sale hit 4.48%, proving that the right strategy turns interest into action.
A huge credit to Chic Designer Homes for delivering a product buyers jumped on. Cardiff is a market on the rise, and this development showed exactly what works.
Got a project in the pipeline? Let’s work together to make it a sell-out success.
